John Loudon

Freelance Designer

I have been a designer for more than a decade and over that time I have had the opportunity to work on a wide range of design projects for clients around the globe.

I enjoy the challenge of varied work and I am excited to see what interesting proposals my clients have.


Education Advocate

I am a strong believer in giving back to the future generation. I deliver lecturing and career advice to students interested in working in the digital sector.

I also work with the Scottish Qualifications Authority (SQA) setting the future curriculum of design and development HNC and HND courses.


My Background

My first career was in sales. A role that allowed me to see first-hand how a business generates its income and the methods that work best in achieving this aim. At this point in my career, I was focused on learning how to make sales and finding new ways of pitching the company’s services. I am a very driven individual and constantly want to improve my skills. I read a lot of books on business and finance to achieve this.

In 2003 I founded my own web design company, which I ran successfully for five years before deciding to enter the commercial design industry full time and build on my existing skillset. Over the course of my career, I have been able to combine my skills and past experiences into a single topic: ‘Ecommerce’.

Having experience in business, selling and design works perfectly in the ecommerce market. I am in a unique position to add value for a client while understanding the business challenges they face.

Ecommerce is a fantastic sector to work within. I love the fact that I am benchmarked by the profit and success I can bring to a client’s company. It is rewarding to see a customer’s sales grow as a direct result of the advice and solutions I provided.