ABOUT ONPOINT FINANCIAL
OnPoint Financial are a leading financial advisory and consulting practice helping business owners and individuals find better deals on their mortgage and protection. Originally OnPoint used Loudon Design for a one-off promotional asset for social media. The surprise at the quality of the image was what led to a large scale rebrand, sales materials upgrade and website design.
A FULL REBRAND
The new logo was created to reflect life cycles, review and quality. The circle has long been used as an elegant representation of these concepts. A strong and vibrant colour scheme was introduced to appeal to a wider audience and avoid the appearance of a ‘stuffy’ financial body. This all came together into a new brand identity that works well across print and digital mediums. We also animated the new OnPoint logo to provide a strong, dynamic intro for the company’s video strategy.
SALES DOCUMENTS & STATIONARY
Every project we carry out has the sole purpose of increasing a client’s conversion. It’s this strong founding focus to review, streamline and enhance selling materials that attracts top performers in respective sectors to work with us.
If we are doing our job then the sales process experiences a sizeable upgrade – having stunning, well thought out tools that are valuable to the acquisition of business for our clients.
The original branding and website for OnPoint Financial didn’t convey the bright, friendly and approachable service that they offer to clients. It was important to consider a design and colour scheme that would showcase these qualities in a modern and engaging way.
The website redesign was carried out in a way that strengthened the overall offline brand that we created for OnPoint.
“Outstanding company and commitment to the client. We started off with a test project and have since moved anything design, web or client facing related to Loudon Design. Absolutely delighted with the rebrand they did for us and the new website!”
– Martin Lightbowne, OnPoint Financial
LANDING PAGE CAMPAIGN
OnPoint Financial where one of the first customers to take advantage of our promotional Quick Start package which allowed them to leverage a high quality video and landing page that focuses on a specific campaign or promotion.This played well into an offer unique to OnPoint where they will reward you with a bottle of wine for wasting your time if they can’t beat your mortgage price.
Landing pages have proven to be extremely effective in converting, especially when there is a specific call to action or goal for the page.
RESPONSIVE WEB DESIGN
OnPoint Financial now showcases a slick, mobile-friendly website that performs across a wide range of screen sizes and devices. We also built a bespoke mortgage calculator for the OnPoint website that automates some of the initial visitor interaction and improves the user experience. These kind of advanced tools provide more value to visitors and help convert them into customers.