The Scotch Malt Whisky Society Overview

As a Malt Whisky lover the opportunity to work with another company that produces arguably Scotlands greatest export was a joy. The Scotch Malt Whisky Society (SMWS) were looking to upgrade their ecommerce business as their existing website had been holding them back.

  • Agency INDEZ
  • Sector Drink
  • Year 2015

SMWS Understanding Goals


Understanding Goals

The Scotch Malt Whisky Society is a well established business with many branches across the world.

The key business goal was to modernise and improve the user experience from that of the existing website, whilst also reflecting the new branding styles that had been created.


The website was the most complex business INDEZ had tackled with a very detailed list of functionality within its specification and proposal. The final website would be accessed by an international membership and integrate seamlessly with its back office.


SMWS Research



Being that I enjoy Whisky and know a fair amount about the sector, regions and how many of the larger distilleries operate I had a good head start as to the businesses I would short list in the research phase of the SMWS project.

While the society is selling whisky there is a lot more to it than that, there is a quirky nature to how SMWS have set up their brand.


They are not really traditionalists. You just have to read a product name or description on one of their bottles of Scotch to understand that they don’t take themselves too seriously. NECTAR OF THE GODS anyone? This fun nature had to be captured within the design.



All websites have a series of wireframes used as the structure of each type of page, with simple websites this is normally a low number. Ecommerce websites use more due to checkout pages, category pages, and product pages roughly three times that of an ebusiness website.

SMWS takes this to a full new level in that you have variations of the product and category pages. As a business they sell Cases of Whisky (Bundled Products), Whisky (Single Product with specific tax rules), Single items like water or glasses (without the export/import rules), Events held by the society as well as the Membership itself also required wireframes.

The Scotch Malt Whisky Wireframes


Web Design

The Scotch Malt Whisky Society is a very large website. The final design was tested across the INDEZ device lab.

On top of this User Experience tests were written out to find the less obvious places the website could break down. Adding and removing things from the basket, leaving a membership sign up halfway through. All of this information was then fed back into the team and the website was finalised.


The Scotch Malt Whisky Responsive Design


Final Design


Related Projects

Food & Drink

Glasgow Distillery