LAINGS of Glasgow Overview

LAINGS are a leading jeweller trading in gold, silver and high end watches. As one of the top suppliers of Rolex within the United Kingdom LAINGS came to INDEZ to enhance their ecommerce website as they had become trapped within the limitations of a bespoke content management system that was no longer maintained.

  • Agency INDEZ
  • Sector Jewellery
  • Year 2015

LAINGS Understanding Goals


Understanding Goals

The key goal for LAINGS was control over their content and products. As a client trapped within a legacy system they wished to have a solution that allowed for growth in line with the business.

LAINGS now not only uses Magento the leading platform for ecommerce, but also was able to get the latest product offering, INDEZ Conversion Suite.

Using our flagship product for ecommerce allowed LAINGS to have a clean sweep with their business objectives. Offering a faster, vastly more secure site which was built on top of the Magento system.


LAINGS Research



As is the case with all large branded websites, a large effort is taken to harmonise perfectly with what LAINGS stand for.

As a premium Jeweller the site must match that level of excellence and carry the design all the way though.

In the analysis I gathered several samples of outstanding design materials both on and offline.



LAINGS utilises the INDEZ Conversion Suite design, which works as a fully responsive and functional website from day one.

INDEZ conversion Suite has been developed over a period of many years to take advantage of all findings and data coming from earlier clients.

Trespass Wireframes


Web Design

LAINGS was tested on an internal device lab prior to its release. The design and build are loaded into an application which allows the site to be rendered across various devices at the same time allowing the small gremlins found in every project to be quickly flagged during testing.

This is one of the small changes becoming ever more common in a world which has quickly embraced smartphones, tablet devices and interactive smart televisions.




Final Design


related Projects


Barclays Diamonds